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Working At Home on
The Internet - Picking A Topic
D. David Dugan
This can be harder
than it sounds and is probably the most important decision you'll make
with your work at home internet business. There are two major
considerations in choosing what your website will be and both are
extremely important. Some will argue that one is more important than the
other, but in they end they are equal.
The first thing to consider when picking a topic for your site is
picking a topic you enjoy. What's that have to do with making money
online you may ask? Well, if you don't like it, you won't spend time on
it. Yes, the desire for money will help some, but your success online is
in direct proportion to how much time you spend on it. Quite simply, if
you like something you will spend more time on it. Don't ignore my
advice here, be sure to identify your hobbies and interests and pick one
of them to make a site about. The more popular the better.
I gave a hint at the end of that last paragraph about the next
consideration. It's popularity. Let me explain exactly what that means
in this context as it's a little tricky. To give you the full story
though I have to jump ahead a little.
Once your site is up and running you'll need to get some ads on it.
Online advertisers pay for visits to their site and exposure of their
ads. They amount they pay varies wildly based on topic and the number of
bids for your ad space. Yes, that's right, advertisers will bid for ad
space on your site. It's very much like an auction, the highest bidders
ad is the one that gets shown. So, the more popular your site (and
topic) the more advertisers will bid on it and the more money you will
make from the ads.
There's a catch to this though. Not really a catch I guess but more of a
flip side. Your site is probably not the only one out there on it's
topic. There's probably quite a few websites out there that will be in
direct competition with you. That's OK though, remember McDonalds and
Burger King. The down side though is that the more popular your topic
the more choices advertisers and web surfers will have. This has the
effect of lowering the amount of money you will make.
As you can see, knowing how popular your topic is is very important.
There are two ways I recommend in researching this. One is our free
keyword search tool located at the work at home site referenced below.
You can enter up to three keywords or phrases into it and it will show
you how popular they are as well as list similar ones. It's a very
useful tool. The second way is a pay way but it offers much more. It
will show who is using the keywords and what other keywords they are
using. You can put a website in and the will show you what keywords they
are using, how popular they are and even how successful they are. It's
an amazing service and worth every penny. You can check it out there as
well.
Back to picking your topic. The trick is to pick one that you like and
is popular, but not to popular. Once again this is an important step,
but don't take to long on it. There's still a lot of work ahead.
About the Author:
Referenced Links
workathome.divinfo.com/
Keyword Popularity Tool
KeyCompete - Keyword Research System
Article Source:
www.iSnare.com |
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